Heineken NV bought a Mexican brewing business group FEMSA for 3,8 billion euro ($ 5.4 billion) and the ability to sell their products without intermediaries of Mexican and Brazilian markets, the Dutch company said, quoted by the agency Reuters. Another source of news agency reports that the South African brewing Holding SABMiller Plc has refused to bid for the Mexican company. Formally, the transaction will be effected through an exchange of shares of FEMSA Cerveza Heineken’s total value of $ 5.4 billion so-called “family FEMSA” speaks about 39% of Mexican conglomerate and controls 75 percent of the shares entitled aloud. FEMSA after the transaction will received 20% of the shares of Heineken Group and the right to appoint two representatives to the supervisory authority of the Dutch company. From Heineken forecasts that after three years – by 2013, annual sinergetichen effect will amount to 150 million. At the end of last week was widespread and the message that the candidates for the Mexican brewing business group FEMSA Heineken also were local Mexican business structures, SABMiller and one of the largest Japanese brewers Kirin Holdings Co, a South African holding company is a leader juicy. According to Reuters SABMiller quit bidding because of inaccurate assessment of the business of the Mexican company.
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