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Archive for January 26th, 2010

Advertising in time of recession

Tuesday, January 26th, 2010

BillboardTime has come to find out what is the best business strategy to sell any goods in the time of recession. Sure, recession would not come to an end soon and even Barack Obama admits that. For sure, the best minds in the world are working on the strategies to renovate American economy, to find out the ways to restore the pre-crisis level. Much has been done already and some countries have already overcome the recession and improved the standing of their economies, like Japan, Australia, Sweden, Germany and China but other conutries still have to face difficulties in all the sectors of their economies. But this is on the global level. The global level should not be studied by the amateurs as we are. At the same time the tendencies on the global level affect any minor concrete case. The introduction of advertising specialties has been the major step forward in with the aim to promote any kind of goods and services. This is simple: you just need to make people aware of the items your produce or sell or about the services your provide using advertising. And advertising is used here in a broad sense: you do not just place ads in the Internet or advertise on TV as well as on the radio. You need to organise or at least take part at exhibitions and trade shows where you will have an opportunity to present samples of yporu production to the public. You may also make use of promotional calendars and other promo items that will be distributed on a free basis. Your old and loyal clients shouldn’t also be forgotten: you can present them with custom awards and make them happy as well. With this action you remind them that you do care about them, their interests and possible future cooperation.

Bad news from Asia pressed crude oil prices

Tuesday, January 26th, 2010

Crude oil PlatformThe sentiment in the oil market last night were determined mainly by the news that came from Asia. They led to a strengthening of sales and pessimism about the black gold. Major concern was the news that the economic growth of South Korea has slowed down during the last quarter of last year. This is due to problems with exports shrinking demand and reducing government spending. This derail investors and led to a decline of oil prices retreat from 1,3 per cent on yesterday’s closing price on the stock exchange in New York to 74.32 dollars per barrel. It was also deleted all achieved during Monday trade grew by around 1 per cent to 75.26 dollars per barrel. Contribute to negative attitudes and the retreat of the leading stock indexes in Asia. Despite yesterday’s finale of green marketing in the U.S., which brought about the increased minimum measures of U.S. stock market again today, the red color predominates in the Asian region. As a result, the indexes marked the seventh consecutive decline, which had not happened for the past two years, transmit Bloomberg.
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Supplier of electrical infrastructure attached $350 million

Tuesday, January 26th, 2010

Better Place carsThe US-Israeli company Better Place, which intends to establish a comprehensive network of stations to replace the batteries of electric attracted $ 350 million venture capital as part of the second phase of funding of its major infrastructure projects. A Better Place concept is in its stations to carry out replacement of already empty battery electric car with a new one within minutes. So cars will be no further need to have a second additional engine to operate on fossil fuels, said yesterday. Better Place will probably need more money to finance its large-scale project, but today’s investment is an important vote of confidence based on the company in 2007. Its management plans to begin work at the end of next year. Then the main trading partner of Better Place in the face of Renault plans to offer the market its first electric car with a removable battery. Nine investors have financed the project Better Place, including HSBC, Morgan Stanley Investment Management and Lazard Asset Management. Under the leadership of that Better Place is one of the largest investment in green technology, made so far. The company, which is estimated of 1,25 billion dollars, is currently building out the first network to replace the batteries of electric cars in Israel.
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