Ford Motor Co. seeks to regain his leadership position on the sports cars in the U.S. economy by developing a new version of the Mustang, communicate their marketing strategy with vehicle manufacturers, cited by agency Reuters. The model 2011 will be released this year, the agency stated. The new Mustang has a 3.7-liter engine will have output of 305 horsepower and will spend about 8 liters per 100 kilometers. With these basic parameters the new model is superior rival in 2010 Camaro General Motors, which is 9 months already the market leader in sports cars. Ford announced in February that they had already taken nearly 11 000 orders for the new model, which is three times more than the previous model, marketed by the company. Overall, Ford’s sales exceeded those of GM last February, which is the first time since 1998.
In the segment of automobiles dual competition between the two automotive giants in Detroit is fierce.

Tags: Camaro, economy model, Ford, Ford Motor, GM, Marketing, Mustang, U.S. economy

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