Increased advertising helped Procter & Gamble to achieve sales growth
The American company Procter & Gamble has achieved higher than expected result in the last quarter of 2009. Leading role it had played for promotional discounts and increased advertising, which have attracted consumers. In the message to the report says that the company expects sales growth this year. The forecast was for profit within 4,02-4,12 dollars per share for the fiscal year ending June 30. Achieved by Procter & Gamble profit for the last three months of last year was 4.66 billion dollars or 1.49 dollars per share. This is less than the realized year-earlier profit of 5 billion dollars or 1.58 dollars per share. Preliminary expectations of analysts was for earnings of 1.42 dollars per share.
For the period the company’s sales grew by 6.4 percent to 21.03 billion dollars, while sales figures grew by 5 percent.
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